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最近,关于2013年白酒行业已经触底的判断时有出现,白酒行业即将春暖花开,白酒反弹指日可待的消息时有出现,扬言抄底逆袭的酒商比比皆是,尤其是在此前举行的武汉全国糖酒会期间,很多行业团体都举起了逆势抄底,千载难逢的打牌,呼吁人们抓住机会迎接一轮新的白酒复兴浪潮的到来。行业触底为时尚早因为2013年全年白酒销售宏观数据出炉时间尚早,还不能从宏观判断行业走势,但是从2013年上半年中报中可以看出白酒行业的基本生存状态。
Recently, judgments about the liquor industry that has bottomed out in 2013 have appeared occasionally. The liquor industry is about to spring, the news of the liquor rebound is just around the corner, and the wine merchants threatening bargain hunters abound, especially in the previous Wuhan During the national rum, many industry groups have lifted the bargain hunters, rare golden card, called on people to seize the opportunity to greet the arrival of a new wave of liquor revival. It is too early for the industry to bottom out. Since the macro data of white wine sales in 2013 were still released early, the industry trend can not be judged macroscopically. However, the mid-year report of 2013 shows the basic living conditions of liquor industry.