广电业要在新形势下加快发展,必须要适应市场经济规律,在内部运行管理机制上,强化企业化运作。企业化运作简单地说,就是在经营中不断获取到最大经济利润,通过市场经济的价值规律来使企业的规模得到不断的扩大和发展。企业化运作具体包括:发展战略设计、市场调研、市场营销、产品设 Radio and television industry to speed up development in the new situation, we must adapt to the laws of the market economy, in the internal operation and management mechanism, strengthen the operation of the enterprise. To put it simply, the operation of the enterprise means that the largest economic profit is continuously obtained from the operation and the scale of the enterprise is continuously expanded and developed through the law of value of the market economy. Specific operations include: the development of strategic design, market research, marketing, product design