一个时期以来，以“价格战”为中心的市场竞争日益白热化，不少企业在竞争中渐失优势。然而，精明的企业经营者采用“营销组合”新的市场经营策略，形成了竞争的比较优势，值得我们的企业借鉴和运用。 在以家用电器为重点的市场产品价格竞争中，海尔电器产品一直未加入之中，却 Since a certain period of time, the market competition centering on the “price war” has been intensifying day by day. Many enterprises lose their advantages in the competition. However, savvy business operators adopt the new marketing strategy of “marketing mix”, forming a competitive comparative advantage that our enterprises should learn from and use. In the home appliance market, the focus of the price competition in the product, Haier has not been involved in electrical products, but