一、精神消费力的巨大威力 当前,在改革大潮中生产和消费的关系问题十分重要,消费力能促进生产的发展,促进社会的发展。消费力可分为物质消费力和精神消费力。物质消费力就是消费者为了满足个人物质需要而消费物质消费品的能力。精神消费力就是消费者为了满足个人的精神文化需要而消费精神文化消费品的能力。当社会发展到一定程度时,人们在物质消费基本得到满足时,往往追求较高层次的精神文化消费。如何提高精神文化消费力、 I. The Great Power of Spiritual Consumption Force At present, the issue of the relationship between production and consumption in the tide of reform is very important. Consumption power can promote the development of production and promote social development. Consumption can be divided into material spending power and mental spending power. Material consumption power is the ability of consumers to consume physical consumer goods in order to satisfy their personal material needs. Consumption of mental energy is the ability of consumers to consume spiritual and cultural consumer products in order to meet their spiritual and cultural needs. When social development reaches a certain level, people tend to pursue higher levels of spiritual and cultural consumption when the basic material consumption is satisfied. How to improve spiritual and cultural spending power,