论文部分内容阅读
广东作为全国改革开放的综合试验区,早在80年代中期就已接触到连锁经营这一概念,并进行了大胆尝试。经过多年的实践,连锁商业发展已初具规模,成为广东商业一种重要的经营方式和组织形式。目前,中央把发展连锁商业作为我国流通体制改革中带有方向性的一项重大措施来推行,在这一潮流中,及时回顾广东连锁商业的发展历程,总结经验教训,分析存在问题,对于促进广东连锁商业发展具有十分重要的意义。
As a comprehensive experimental zone for reform and opening up in the country, Guangdong has been exposed to the concept of chain operations as early as the mid-1980s and has made bold attempts. After years of practice, the development of chain businesses has begun to take shape, becoming an important business model and organizational form of Guangdong commerce. At present, the central government has taken the development of chain businesses as a major directional measure in the reform of China’s circulation system. In this trend, the development history of Guangdong chain businesses has been reviewed in a timely manner, lessons have been learned, and existing problems have been analyzed. The development of chain businesses in Guangdong is of great significance.