距离新浪网于去看3月推出“巨幅广告”至今已有一年。关于巨幅广告优劣与否的争论似乎已趋于平淡。而纵观整个网络广告,越来越清晰的反倒是新浪当时推出的口号:回归传统,向传统学习。新浪声称:“我们有两次预测:2001年传统广告进入互联网,2002年互联网成为大众消费产品的主要广告传播平台。”如今虽然没有人拿出数据来言之凿凿地证明这两个预测都已成为现实,但网络广告的变化却是有目共睹的。网络广告在某种程度上确实正向传统媒体广告“回归”。 It has been a year since Sina launched its “giant ad” in March. The debate over the pros and cons of huge ads seems to have tended to be flat. And look at the entire online advertising, more and more clear but rather the slogan Sina introduced at the time: return to tradition, to the traditional learning. Sina claims: “We have twice predicted that traditional advertising would enter the Internet in 2001 and that the Internet became the main platform for advertising mass-market consumer products in 2002.” Although no one has come out with data to prove these two predictions Become a reality, but the change of online advertising is obvious to all. To some extent, online advertising is indeed “returning” to traditional media advertising.