一般来说,企业创品牌意味着抓质量、打广告、请代言、做服务。而在渠道所做的则是建网络、做促销、提销量。按照分工,二者虽然有一定独立性,却又互相呼应,互为补充。就像一场战役,广告是先头部队,先对消费者进行高空轰炸,然后由地面部队(销售员)在各渠道卖场地面推进,品牌决定胜负的一战,将最终在渠道深处打响。 In general, creating a brand means that business quality, advertising, please speak, do service. What is done in the channel is to build networks, promotion, sales volume. According to the division of labor, although both have some independence, they echo each other and complement each other. Like a campaign, the ad is the first unit to bombers consumers at high altitude, and then ground forces (salesmen) advance the ground of each channel’s stores. The battle of winning the brand will finally start in the depths of the channel.