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在规模品牌的旅游产品竞争环境下,特色文化价值审美对鄂西生态经济发展格局非常重要。挖掘以鄂西三峡区域文化审美元素,打造区域特产品牌并进一步拓展鄂西生态的大品牌。本文以鄂西三峡特产专营店的品牌塑造相关探讨,提出当下品牌形态设计中区域文化审美的必要性。
In the competitive environment of scale brand tourist products, the aesthetic value of cultural values is very important to the eco-economic development in western Hubei. Excavating the cultural and aesthetic elements of the Three Gorges area in western Hubei Province, building a regional specialty brand and further expanding the ecological brand in western Hubei Province. This article discusses the brand building of Three Gorges specialty shops in western Hubei Province and puts forward the necessity of regional cultural aesthetics in the current brand shape design.