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高校校报作为高校党委主办的党委行政机关报,担负着办报育人的重要使命。近几年来,随着新闻网、微博、微信等网络新媒体在高校校园的出现和普及,一个具体而微的“全媒体时代”已成为高校“舆论场”的缩影。在这个“舆论场”中,校报所拥有的份额和影响力已出现明显削弱的趋势。面对“全媒体时代”多元、复杂、活跃的舆论环境,作为校园主流媒体的高校校报,如何在高校舆论场的新格局中继续发挥高校校报在校园文化建设中的引领作用增强校报在高校
As a party organ of the party committee run by the college party committee, the college newspaper shoulders the important mission of educating and educating people. In recent years, with the advent and popularization of news online, Weibo, WeChat and other new online media on the campus of colleges and universities, a concrete and micro “all media era” has become a microcosm of universities and “media circles.” In this “media field ”, the share and influence of the school newspaper has been significantly weakened trend. Faced with the diverse, complicated and active public opinion environment of “All-media Age”, how to play the leading role of university newspaper in the construction of campus culture in the new pattern of public opinion field as the campus newspaper School newspaper in college