当下,商界被繁多的品牌所充斥,企业被各种品牌概念所迷惑,企业家对品牌孜孜追求,营销人员和广告商为品牌绞尽脑汁,消费者对品牌爱恨交加。这一切都表明:品牌已成为人们经济生活中的重要元素。然而,许多企业对品牌经营仍处于“雾里看花,水中望月”的状态,鲜有企业能真正认识到品牌的内涵价值,并努力实现这些价值。企业因缺乏对品牌经营的深入理解,造成了品牌经营的误区。 At the moment, the business world is flooded with a multitude of brands that are bewildered by a variety of brand concepts, entrepreneurial diligence on the brand, marketers and advertisers braving the brand, consumers love and hate the brand. All this shows that: the brand has become an important element in people's economic life. However, many enterprises are still in the brand management is “foggy, water Mochizuki ” status, few companies can really recognize the intrinsic value of the brand, and strive to achieve these values. Enterprises due to lack of in-depth understanding of brand management, resulting in misunderstandings of brand management.