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一 近几年来，专业报碰到了难题：论权威性不如综合性日报；论及时性不如晚报；论贴近性更不如刚刚崛起的都市报。专业报虽然具有一定的发行网络，但缺乏市场竞争力，发行规模趋于萎缩，不能形成中心市场，影响面不大，广告创收也受到制约。 这种局面的出现，不外乎是体制和机
In recent years, the professional newspaper ran into problems: the authoritativeness was inferior to the comprehensive daily paper, the timeliness was inferior to the evening paper, and the closeness was not as good as the metropolitan newspaper just emerging. Although the professional newspaper has a certain distribution network, its lack of market competitiveness, the issue size tends to shrink, can not form a central market, the impact is not large, advertising revenue is also subject to constraints. The appearance of this situation is nothing more than the system and machine