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美特斯邦威的创新,是基于对当下的文化和消费者的深刻理解与洞察所做出的分析与决断。《中国广告》:您怎么理解潮文化?周龙:潮流文化就是当下文化,它是由当下年轻人的自我表达而形成的文化,在不同时代和国度有不同的表达。美国的60年代,日本的80、90年代,中国的现代等等。它的文化表现融合了当下国际的文化潮流与本土文化的结合。是年轻人对文化的自我表达。
The innovation of Metersbonwe is based on the analysis and judgment made by the profound understanding and insight of the current culture and consumers. “China Advertising”: How do you understand tide culture? Zhou Long: tide culture is the present culture, which is formed by the current young people’s self-expression and culture, in different times and countries have different expressions. 60s in the United States, 80s and 90s in Japan, China’s modern times and so on. Its cultural expression combines the current international cultural trends with the local culture. It is young people’s self-expression of culture.