随着信息化时代的发展,平面设计在社会生活中的作用也是越来越明显,特别是作为人们视觉沟通的色彩元素,因有着其特有的内涵和魅力,在平面设计中的作用也越来越显著。不同的色彩展现出不同的效果,对平面设计也起到了画龙点睛的作用。本文从平面设计与色彩的联系谈起,对平面设计中色彩美学的作用进行分析,以期帮助人们感受到色彩在平面设计中的魅力。平面设计具有其特殊性,主要是通过将不同的基本图形,按照一定的规则在平面中组成新的图案、图形。因此,在色彩的运用上尤为重 With the development of information age, the function of graphic design in social life is also more and more obvious. Especially as the color element of visual communication, it has also become more and more important in graphic design due to its unique connotation and charm The more significant. Different colors show different effects, also played a finishing touch on the graphic design. This article starts from the relationship between graphic design and color, and analyzes the role of color aesthetics in graphic design in order to help people feel the charm of color in graphic design. Graphic design has its particularity, mainly through the different basic graphics, in accordance with certain rules in the plane composed of new patterns, graphics. Therefore, the use of color is particularly important