论文部分内容阅读
根据中华全国商业信息中心对全国重点大型零售商场旅游鞋销售的月度监测资料显示,2002年8月份旅游鞋销量比去年同期增长19.2％。 全国市场旅游鞋品牌监测情况 本月前十位品牌的市场综合占有率总和为62％,比上月下降37个百分点。上月前九位品牌继续入主本月前九强。安踏、双星和别克稳居前三强 三大品牌的市场综合占有率均保持在10％以上。本月安踏再度夺冠,市场综合占有率稳中有升,达到16.21％。李宁进步明显,从上月第七升至第四,市场综合占有率增长了
According to monthly monitoring data from the China National Business Information Center for the sale of travel shoes at major retail shopping malls across the country, sales of travel shoes in August 2002 increased by 19.2% over the same period of last year. National market tourism shoe brand monitoring situation The total market share of the top ten brands this month was 62%, a drop of 37 percentage points from the previous month. Nine brands continued to be in the top nine of the month before last month. Anta, Binary, and Buick are among the top three. The market share of the three major brands has remained above 10%. ANTA won the championship again this month, and the market’s overall share has steadily increased to 16.21%. Li Ning has made remarkable progress, rising from the seventh to the fourth last month, and the market’s overall share has increased.