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近年来,随着绿色经济的兴起,环境保护逐渐成为了社会关注的焦点,在这一趋势下,绿色管理模式是企业寻求长期稳定发展的必然选择。文章首先从研发管理、生产管理、营销管理、财务管理和人力资源管理方面比较了传统管理与绿色管理的差别,然后通过分析知名企业绿色管理案例,探讨现代企业绿色管理模式的因应之道,最后构建并拓展整合性企业绿色管理模式,提出绿色管理价值链。
In recent years, with the rise of the green economy, environmental protection has gradually become the focus of society. Under this trend, the green management model is the inevitable choice for the enterprises to seek long-term and stable development. The article first compares the differences between traditional management and green management from the aspects of R & D management, production management, marketing management, financial management and human resources management. Then, by analyzing the green management cases of well-known enterprises, this paper discusses the response to the green management mode of modern enterprises, and finally Construct and expand integrated green management model and propose green management value chain.