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九十年代的世界虽说已开始步入知识经济(中国还有段距离),但对于市场而言,大众消费品仍然是市场的主流。但是不是生产大陆货就能赚大钱呢?非也。虽说大陆货简单易生产,但也正因如此,竞争也更为激烈。例如今天的PC市场,赚钱的不少,但赚大钱的可不多了。在这个环境下,靠什么打开市场呢?仔细分析市场的需求,使产品在满足基本性能需求的同时提高产品的易用性是一个关键。这就好比是生产方便面和炸酱面。炸酱面的利润肯定要比方便面高,味道也比方便面要好。但方便面却可以达到几十个亿的市场规模,而炸酱面却没听说谁家能卖这么多。
Although the world of the nineties has begun to move into the knowledge-based economy (there is still a long way to go) in China, for the market, mass consumer goods still dominate the market. But can not you make a lot of money instead of producing mainland products? Although simple and easy to produce mainland products, but also because of this, the competition is more intense. For example, today’s PC market, a lot of money, but a lot of money is not much. In this environment, what depends on the open market? Carefully analyze the needs of the market, so that products meet the basic performance requirements while improving product usability is a key. This is like producing instant noodles and noodles. The profit of noodles must be higher than instant noodles, taste better than instant noodles. But instant noodles can reach the market size of a few hundred million, while the noodles have not heard anyone who can sell so much.