自从互联网兴起以来,很多人预测现有的传播媒体,如报纸、杂志、电视、广播等将彻底过时;也有人认为由于人们获取信息的习惯和条件不同,传统媒体将固守自己的阵地。但从现在的市场发展走向来看,传统媒体与互联网的融合才是真正的大势所趋。注意观察周围就能发现,我们当中有很多人已经习惯于通过互联网查阅报刊新闻和文章,而电视和电台广播与互联网的结合也在积极尝试当中。在一些发达国家,市场上甚至已经出现了颇具规模的结合互联网、电视台、卫星通讯和 IT 厂商的交互式电视产业。一方面是 IT 厂商和家电厂商在努力推广信息家电的概念,一方面是电视台和一些雄心勃勃的网站在准备提供交互式的视 Since the rise of the Internet, many people predict that the existing media such as newspapers, magazines, television and radio will be completely outdated. Others think that traditional media will stick to their positions because of the different habits and conditions of people’s access to information. However, from the current market development trend, the traditional media and Internet integration is the real trend. Attention can be observed around the observation, many of us are accustomed to access news and articles on the Internet through newspapers and periodicals, and the combination of television and radio broadcasting with the Internet is also actively trying out. In some developed countries, there have even been large-scale interactive television industries that combine the Internet, television stations, satellite communications and IT vendors on the market. On the one hand, IT vendors and home appliance manufacturers in the efforts to promote the concept of information appliances, on the one hand, and some ambitious TV stations in preparation for the provision of interactive visual