在海外,不少的公司企业都有作为自身标志的标识语或营销箴言,构成了企业文化的一个重要组成部分。有的提出了用人标准,有的则是对产品质量和销售服务的要求。它们一方面统一了全体员工的营销思想,使大家齐心协力,奋发开拓;另一方面起到广告作用,让消费者对产品 Overseas, many companies have logos or marketing rumors as their own logo, which constitutes an important part of corporate culture. Some proposed standards for employment, while others required product quality and sales services. On the one hand, they unified the marketing ideas of all employees, made everyone work together, and worked hard to develop; on the other hand, they played an advertising role to make consumers