以客户角度来讲,他们购买样片首先考虑的问题必然是实用性,这也是样片研发的根本出发点。无论风格、潮流、形式、手法、创意、主题,全部内容都要由此辐射开来,这是所有问题的核心所在。另一方面,有一个问题也值得引起我们的关注,即:潮流的普遍性与地区差异之间的关系。毋庸置疑,天南地北的客户他们所喜欢且乐于接受的风格有一定传统与习惯的因素,这种差距往往比我们现在所意识到的要大得多。地域文化、审美与消费心理影响深远,在时代环境的大范畴之下始终保持一定的局部特色,并递次发展。如果我们一味追求火爆潮流而忽视了这个问题,也就无法真正把宏观与细节作 From the client’s point of view, the first question they should consider when purchasing a swatch is necessarily practical, which is also the fundamental starting point for swatch development. No matter the style, trend, form, technique, creativity, theme, everything is radiated, which is the core of all the problems. On the other hand, there is one issue that deserves our attention: the relationship between the prevalence of trends and regional differences. Undoubtedly, there are certain traditional and customary factors in the style of North-South customers that they like and are receptive to. That disparity is often far greater than we now realize. Regional culture, aesthetic and consumer psychology far-reaching impact, in the era of environmental categories have always maintained a certain local characteristics, and the second development. If we blindly pursue this popular trend and neglected this issue, we can not really make the macro and details