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笔者在《现代商业》去年第八期上曾刊文谈了零售店应读重视商圈的分析的问题,本文再谈谈零售店如何测定自己商圈的办法。 测定商圈有两类方法。一类是“理论模型法”。这类方法主要用于测定商业街的商圈或者商业中心的商圈。另一类为“实态调查法”。这类方法主要通过实地调查来测定零售商圈。相对而言,这类方法简便易行,具有更好的可操作性,对零售店比较适用。本文主要介绍几种“实态调查法”。
In the eighth issue of “Modern Business” last year, the author once wrote an article about the analysis of the retail store’s read-emphasis on the business district. This article then talks about how the retail store measures its own business district. There are two types of methods for measuring business areas. One is the “theoretical model method.” This type of method is mainly used to determine commercial areas in commercial districts or commercial centers. The other category is “actual investigation.” This type of method determines the retailer’s circle mainly through field surveys. Relatively speaking, this kind of method is simple and easy to use, has better operability, and is more applicable to retail stores. This article mainly introduces several “actual investigation methods.”