人力资源的整合营销传播的中心思想是,把企业所有的员工作为企业的顾客,通过企业与企业员工的沟通满足其需要的价值为取向,确定企业的人力资源战略,协调使用各种宣传工具,发挥不同的优势,从而使企业的人力资本实现低成本化,使企业的价值形象与信息以最快的时间传达给企业员工,最后实现企业人力资本的不断增殖和企业效益的持续增长。 The integration of human resources The central idea of ​​marketing communication is that all employees of an enterprise are regarded as the customers of the enterprise and the values ​​of the needs of the enterprises and employees are met through communication to determine the enterprise’s human resources strategy and coordinate the use of various publicity tools. Give full play to different advantages, so that the human capital of enterprises to achieve low-cost, so that the value of corporate image and information to the employees as soon as possible, and finally realize the continuous growth of corporate human capital and business efficiency continued to grow.