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电影海报是电影推出市场前的一种特殊广告形式与艺术载体,也称电影招贴。1895年,法国卢米埃兄弟在巴黎放映《火车到站》短片,制作了题为《卢米埃电影》的海报,这可算是世界上最早的近现代电影海报了。1949年摄制完成的故事片《桥》的海报,应该算是新中国的第一张电影海报。[1]电影海报作为一种广告媒体,它为电影演出进行市场推广;作为一种文化商品与艺术收藏品,它随电影走进了大众的生活。对于进行电影海报设计,建议从电影的艺术表现与传播特点出发,把握好视觉设计的要义。
Movie posters are a special form of advertisement and art carrier before the movie is released to the market, also called movie poster. In 1895, the French Lumières Brothers made a short film “Train to Station” in Paris and produced a poster entitled “Lumière”, the earliest modern movie poster in the world. In 1949, the successful completion of the feature film “Bridge” poster, should be considered the first movie poster for New China. [1] Movie posters, as an advertising medium, are used to market movie shows; as a cultural product and art collection, it enters the public life with movies. For the design of movie posters, it is suggested to grasp the essence of visual design based on the artistic expression and dissemination of movies.