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消费者在购买和使用服装产品时非常留意与该产品有关的各种行为要素,特别是处于青春期的大学生由于深受个人的心理特性、社会文化因素、群体的行为规范和人际交往等因素的影响,在服装购买行为上表现出独特的性质和各自的差异。这种差异性源于流行性、性魅力、从众性、审美性、自信感、身份象征性、炫耀性、追随性等因素的重要性程度,而基于这些因素我们可以把延边朝鲜族大学生服装购买群体分为五个不同的类型,即追赶潮流型、随大流型、着装自信型、着装时髦型和不在意着装型,这五个类型的大学生在服装产品的选择标准、服装的信息来源、购买场所的选择上表现出一定的差异性和共同性。
Consumers pay great attention to various behavioral factors related to the product when purchasing and using apparel products, especially for adolescent undergraduates due to their personal psychological characteristics, social and cultural factors, group codes of conduct and interpersonal relationships , In the clothing purchase behavior to show the unique nature and their differences. This difference comes from popularity, sexual attractiveness, conformity, aesthetic, self-confidence, status symbolic, conspicuous, followability and other factors of importance, and based on these factors we can Yanbian Korean college students to buy clothing Groups are divided into five different types, namely chasing the trend of the type, with the flow pattern, dress confident, dress fashionable and do not care about the dress type, the five types of college students in the selection of clothing products, clothing sources of information, The choice of place to buy shows some differences and commonality.