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惠普(HP)是改革开放以来最早进入中国的跨国公司之一,成立于1985年的“中国惠普有限公司”是第一家中美合资的高科技企业,也是在华唯一一家将“中国”置于企业名称之前的企业。作为一家全球领先的科技公司,伴随着中国改革开放后的快速发展,惠普以负责任的理念和经营方式与中国共成长。在《WTO经济导刊》参与、报道的各种类型企业的社会责任项目和活动中,不乏惠普在中国开展包括教育、创业就业到环保、抗震救灾、志愿者等在内的各方面活动。在企业社会责任领域,惠普亦以其项目涉及面广、丰富多彩和成效显著而成为外商投资企业在中国的典范。在即将迎来新中国成立60周年的喜庆气氛中,本刊记者专访了中国惠普品牌市场部总监沈激,他对惠普的企业社会责任理念、实践经验的系统阐述,让我们更深入地认识到惠普品牌背后的责任内核。
Hewlett-Packard (HP) was one of the first multinational corporations to enter China since the reform and opening up. Founded in 1985, “Hewlett-Packard Co., Ltd. of China” is the first high-tech joint venture between China and the United States and the only one in China to “ China ”placed before the business name of the enterprise. As a leading global technology company, with the rapid development of China after the reform and opening up, Hewlett-Packard has grown up with China with a responsible philosophy and mode of operation. In the social responsibility programs and activities of various types of enterprises involved in and reported by WTO Economic Guide, many HP activities in China, including education, entrepreneurship and employment, environmental protection, earthquake relief and volunteers, are all conducted in China. In the area of corporate social responsibility, Hewlett-Packard has also become a model for foreign-invested enterprises in China with its extensive, colorful and effective projects. In the festive atmosphere about to mark the 60th anniversary of the founding of New China, our correspondent interviewed Shen Ke, director of China's Hewlett-Packard brand marketing department. He systematically elaborated HP's corporate social responsibility philosophy and practical experience so that we can understand more deeply HP's core responsibility behind the brand.