大多数管理者还没有学会如何进行批判性思考,没有冷静严谨地去对待他们的所听所读。为了取得优异的业绩,管理者们往往求助于那些揭示“成功公式”的书籍和文章。最近几年,一些畅销商业管理书籍都声称自己揭秘了优秀企业的法则,基业长青的蓝图,抑或是从优秀到卓越的方法。这其中的许多说法虽然看似令人信服,有大量的资料和数据为佐证,结论也似乎很权威和可信。但是,很多关于公司业绩的调查研究都犯了根本性的错误。 Most managers have not learned how to think critically and have not dealt with them in a calm and rigorous manner. In order to achieve outstanding performance, managers often resort to those who reveal “success formula ” books and articles. In recent years, some top-selling business management books have claimed that they have uncovered the rules of good business, blueprints, or from good to excellent. Many of these statements, while seemingly convincing and supported by a wealth of information and data, also seem authoritative and credible. However, many of the research on company performance has made fundamental mistakes.