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玫而美曾在北京商场的销售版图上蛰伏了一段时间,两年前,玫而美强势回归,以每年销售额30%的增速至今稳居北京销售排行前列。北京卓欧制衣有限责任公司常务副总经理雍建军说服装行业未来的局面可能是多数品牌生产商最终变为品牌运营商,其中一些有思路有想法有实力的公司会拥有二三十个品牌,而这些运营商的渠道基础便是初期拥有自主品牌的发展积累过程。1991年注册的玫而美品牌如今正是依靠渠道优势走上迅速提升之路。
Rose and the United States had been on the sales floor of the Beijing Mall for a period of time. Two years ago, Mei and the United States had a strong return. With an annual sales growth rate of 30%, they have consistently ranked top in Beijing sales. Ju Jianjun, executive deputy general manager of Beijing Zhuoou Garment Co., Ltd., said that the future of the garment industry may be that most brand manufacturers will eventually become brand operators. Some of them have ideas and strong companies will have 20 or 30 brands. The channel basis of these operators is the development and accumulation process of owning independent brands at the beginning. The Rose-American brand registered in 1991 is now relying on channel advantages to embark on a rapid increase.