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在世界经济发展的多极化、集团化、自由化和信息化的推动下,商品的生产和流通势必与国际市场接轨,形成统一的世界市场。现代企业要在国内外市场竞争中求生存,求发展,就要提高企业的竞争力(必须具有市场开拓能力、市场应变能力、产品质量、价格竞争力及售后服务质量等),产品在市场上才能获取较高的占有率。为此,现代企业必须紧抓以下几项工作:
With the promotion of multipolarization, grouping, liberalization and informationization in the development of the world economy, the production and circulation of commodities will surely be brought into line with the international market and form a unified world market. In order to survive and develop in domestic and foreign market competitions, modern companies must improve their competitiveness (must have market development capabilities, market resilience, product quality, price competitiveness, and after-sales service quality, etc.), and products on the market To get a higher share. To this end, modern enterprises must keep up with the following tasks: