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在深化改革、贯彻落实《条例》、优化组织结构和产品结构中,许多企业遇到的一个共同课题是要不要设置公关部,为什么要设置公关部?企业优化结构的目的是为了适应社会主义市场经济发展的需要,真正把企业发展转到以提高经济效益为中心的轨道上来。从这个意义上来说,企业在优化结构中,把设置公共关系部放在重要位置,不失为一大明智之举。企业公关——不可避免的产物在社会主义市场经济体制的建立与发展过程中,政府转变职能,企业转换机制、走向市场,经济关系市场化,
In the process of deepening reforms, implementing the “Regulations”, and optimizing organizational structure and product structure, a common issue faced by many companies is whether or not to set up a public relations department. Why should the Public Relations Department be set up? The purpose of optimizing the structure of enterprises is to adapt to the socialist market. The need for economic development truly turns the development of the enterprise into an orbit centered on improving economic efficiency. In this sense, it is a wise move for companies to put the establishment of the Public Relations Department in an important position in optimizing the structure. Corporate PR - Inevitable product In the process of establishing and developing a socialist market economy, the government changes its functions, enterprise conversion mechanism, market orientation, and marketization of economic relations.