我国的市场经济发展水平不断提高,电力企业也不断进入到了市场经济的洪流中,精细化管理是电力企业寻求发展的一个重要环节,精细化管理的质量和水平也直接会影响到电力企业自身的发展,精细化管理要求电力企业要对企业营销和发展中的众多环节进行强化,加强企业在市场上的竞争力。本文主要分析了营销管理精细化的关键环节,希望能够给电力企业的管理人员提供经验和借鉴。 The development of China’s market economy continues to improve, power companies have also continuously entered the torrent of market economy, fine management is an important part of power companies seeking to develop, the quality and level of refined management will directly affect the power companies themselves Development and meticulous management require that electric power enterprises should strengthen the numerous links in the marketing and development of enterprises and strengthen the competitiveness of enterprises in the market. This article analyzes the key aspects of marketing management refinement, hoping to provide experience and reference for the management of power companies.