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对手向市场投放了一种极具竞争力的产品,布郎先生的应对之策是:从“BIC 水晶”下面把钉子敲下来。 1958年9月,英国伦敦斯克里普托制笔有限公司的总经理保罗·丁·布朗正在估价该公司当时在英国圆珠笔行业中所处的形势。他最为担心的是最近拜罗——斯汪有限公司的动向,拜罗——斯汪公司是该公司的最大竞争者。如果要说的话,他想知道是否应对拜罗一斯汪公司的举动作出反应。背景1956年,美国乔治亚州亚特兰大的斯克里普托制笔公司购买了伦敦的斯克罗尔制笔公司,并把它改名为斯克里普
The opponent put a very competitive product on the market. Mr. Brown’s response was to knock down the nails under the “BIC Crystal”. In September 1958, Paul Ding Brown, general manager of Scripto Pen Co., Ltd. in London, England, was appraising the company’s position in the British ballpoint pen industry. What he is most worried about is the recent development of Baylor-Swan, which is the company’s biggest competitor. If you want to say something, he would like to know if he should respond to the actions of Baylor Onestreet. Background In 1956, the Scripto Pen Company in Atlanta, Georgia, purchased the Scroopen Company in London and renamed it Scrippe.