企业要树立自己的形象,宣传推广自己的产品往往借助于广告,但广告费用高,实力不强的企业只能望而止步。我在企业多年,实际工作中设计过许多公关小活动,花钱少或不花钱,但可办事——起到广告的作用。举例如下:1985年上海医药站邀请全国二级站代表参加上海医药交易会,会后千余代表赴成都参加全国药品交易会。为方便代表赴会,在上海站包了 Enterprises must establish their own image, publicity and promotion of their own products often rely on advertising, but the high advertising costs, the strength of the company can only stop. I have designed many public relations and small activities in my company’s practical work for many years. I spend less or no money, but I can do things—it serves as an advertisement. Examples are as follows: In 1985 Shanghai Pharmaceuticals Station invited representatives of national secondary stations to attend the Shanghai Pharmaceutical Fair. After the meeting, more than a thousand representatives went to Chengdu to attend the National Pharmaceutical Fair. For the convenience of delegates attending the conference, they were stationed in Shanghai.