在企业的经营活动中,广告是一项投资巨大,风险大,驾驭难度大的营销工具。特别在目前市场无热点消费,企业无暴利项目,经济景气欠佳,竞争日趋剧烈的时代,几乎所有的广告经营者和广告投资者,对此都有同感。企业怎样才能把钱用在刀刃上,企业的广告如何在浩瀚的信息海洋中脱颖而出,广 In business activities, advertising is a huge investment, risk, difficult to navigate marketing tools. Especially in the current market without hot consumption, corporate profits projects, poor economic conditions, increasingly competitive era, almost all of the advertising business and advertising investors, all agree. How companies can use the money on the cutting edge, how the corporate advertising stand out in the vast ocean of information, wide