借鉴我国古代兵学圣典《孙子兵法》中有关权变的精辟论述，对当代市场谋略进行了探讨，并对谋略与权变的结合体一奇谋的特征和应用原则进行了阐述，并结合实际案例分析说明了在激烈的市场竞争中巧用谋略、“通九变之利”是赢得竞争的制胜法宝。 Draw lessons from the brilliant argumentation about the contingency in Sun Tzu’s Art of War, which is the sacred scripture of ancient China, discuss the strategy of the contemporary market, expound the characteristics and application principle of combination of strategy and contingency, and combine with the actual case analysis It shows that in the fierce competition in the market clever use of strategies, “through the nine benefits” is to win the winning magic weapon.