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前期策划苏泊尔从2002年开始涉足小家电,到2012年已经历了10个年头,亲身经历了小家电行业的品牌习惯,但凭借着企业坚忍不拔的奋斗拼搏精神,苏泊尔已经取得了位居中国厨房小家电行业前三甲,并在部分产品品类上取得第一或第二的强势地位的不错成绩。经历了2011年的洗涤,苏泊尔发现企业自身品类发不均衡,新品上市贡献低,部分品类与竞品差距较大,终端执行力差强人意等诸多问
Upfront planning Supor from 2002 started to get involved in small appliances, to 2012 has gone through 10 years, personally experienced the brand of small household appliances industry habits, but with the enterprise’s perseverance and hard work struggle, Supor has made in China Small kitchen appliances industry, the top three, and in some product categories made the first or second place a good result. Experienced in the washing in 2011, Supor found that their own business is not balanced hair, the new market contribution to the low, some products and the larger the difference between competing products, terminal execution is far from satisfactory and many other questions