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包装图形创意是设计师针对具体商品形式及功能对包装画面视觉表现形式进行的构思与表现,用富有创意的视觉图形语言表现达到包装商品销售信息传播的目的,它是设计师对客观自然界的认识以及对生活体验的综合。在学习和理解包装图形设计内涵时,尤其要理解和体会包装图形设计观念动态的特性,把握所设计商品对象的个性特征,在创作表现过程中紧贴时代发展脉搏,使包装图形设计与时俱进,达到促进包装商品销售的根本目的。
Packaging graphics is the idea of designers for the specific product form and function of the visual representation of the packaging screen for the concept and performance, with creative visual graphics language to achieve the purpose of the distribution of packaged goods sales information, it is the designer’s understanding of the objective nature As well as a comprehensive experience of life. In learning and understanding of packaging graphic design connotation, in particular, to understand and appreciate the dynamic characteristics of packaging graphic design concept, to grasp the personality characteristics of the design of commodity objects, in the process of creative performance closely to the development of the pulse of the times, packaging graphic design with the time Progressive, to promote the fundamental purpose of the sale of packaged goods.