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现代媒体的广告营销,已经不是简单的买与卖的关系,媒介已经成为企业不可忽略的重要战略性资源。越来越多的广告主认识到.广告是一种投资而不是简单的花费媒体和企业的关系,也绝对不是吃饭.喝酒.谈折扣.而是互动.创新双赢的关系.媒介和企业是两只拳头一个都不能少,一实际上媒介和企业是一个利益的共同体.可以形成合力。广告资源不是媒体的而是企业的。就像企业经营者经常说的.品牌不是企业的而是消费者的.
Advertising marketing in modern media is no longer a simple relationship between buying and selling. Media has become an important strategic resource that enterprises can not ignore. More and more advertisers realize that advertising is an investment rather than a simple spending media and business relationships, it is definitely not eating, drinking, talking about discounts, but interaction, innovation and win-win relationship.Media and business are two Only one fist can not be less, in fact, media and business is a community of interests .Can work together. Inventory is not media but business. Just as business executives often say, brands are not businesses but consumers.