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本文分析了客户关系管理在电子商务环境下被赋予了新的内涵,从多个层面对电子商务和客户关系管理的融合做了详细探讨,并对国内外电子商务环境下的CRM发展做了简单比较,指出电子商务环境下的客户关系管理的发展趋势。
This paper analyzes the relationship between customer relationship management in e-commerce environment has been given a new connotation, from multiple levels of e-commerce and customer relationship management integration in a detailed discussion, and domestic and foreign e-commerce CRM environment to do a simple Compare the trend of customer relationship management in e-commerce environment.