精确地测评传播效果在业界一直是一块扰人之地,所以联合利华老总的一句感慨便成了被广为引用的名言。可是广告人还是在执着地挑战这个高度,试图为自己的前期努力画上一个完美的句号,也试图能给客户一个实实在在的答案。尤其在当今多元市场的环境下,大家言必称整合,但是如何来看待“整合”及其带来的效果,想必每个广告人都有自己独到的心得,那么 Accurately measure the spread of communication in the industry has always been a disturbing place, so a sense of Unilever boss has become a widely quoted quote. However, advertisers are still in the persistent challenge of this height, trying to draw a perfect ending for their early efforts, but also try to give customers a real answer. Especially in today’s diverse market environment, we all say integration, but how to look at “integration ” and the effect it brings, presumably each ad have their own unique experience, then