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色彩在现代设计中的作用十分重要,色彩已经是现代设计功能范围的一个重要组成部分了。色彩不仅仅是包围在人们周围的装饰点缀,它还具有实实在在的功能,色彩运用的最终目的是情感的传递,充分利用色彩传达感情,深入了解各种色彩的不同性质及其所具有的主观表现性。色彩是赋予产品“精神价值”的一个最直接、有效且最经济的手段。现代设计的发展趋势是越来越注重产品的“情感诉求”。企业要面对诸多对手的竞争,必须要明确自己的企业特色与风格。而色彩往往是企业精神的最直观的、外在表现。色彩作为现代设计中一个重要的设计因素,对设计的影响是越来越大,同时我们也应该更加深入的研究和发掘色彩的魅力,使我们绚丽多姿的生活更加色彩丰富。
The role of color in modern design is very important, and color is an important part of the functional scope of modern design. Color is not just surrounded by decorative ornaments around people, it also has a real function, the ultimate purpose of the use of color is the transfer of emotion, make full use of color to convey feelings, in-depth understanding of the different nature of the various colors and what they have Subjective expression. Color is one of the most direct, effective and economical means to give a product “spiritual value.” The trend of modern design is more and more emphasis on product “emotional appeal ”. Enterprises have to face the competition of many opponents, we must clearly define their own business characteristics and style. The color is often the most intuitive, external performance of the entrepreneurial spirit. As an important design factor in modern design, color is more and more influential in design. At the same time, we should study and discover the charm of color in more depth so that we can make our colorful and colorful life more colorful.