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本文以移动互联网时代下校园电子商务的发展前景为研究对象,首先分析了移动互联网时代下电子商务的发展模式,包括线上线下互通模式,企业价值、用户价值、网络价值结合模式,企业业务扁平化的发展模式;文章第二部分结合当下的市场情况,畅想了移动互联网时代下校园电子商务的发展前景,指明校园电子商务的发展路径,分别是加强和学校之间开展合作,促进物流融合以完善电子商务的支撑体系,完善校园电子商务产业链条。希望本文可以为相关领域的研究提供一定有价值的额参考意见,同时可也以为移动互联网时代下校园电子商务的发展指出一条相对明朗的道路。
This essay takes the development prospect of campus e-commerce in the era of mobile Internet as the research object. First, it analyzes the development mode of e-commerce under the era of mobile Internet, including the mode of online and offline interoperability, the combination of enterprise value, user value and network value, The second part of the article combines the current market conditions, Imagine the development prospects of e-commerce in the campus under the era of mobile Internet, specify the development path of e-commerce on campus, namely to strengthen cooperation with schools to promote the integration of logistics Improve the e-commerce support system, improve the campus e-commerce industry chain. I hope this article can provide some valuable reference for the research in relevant fields, and at the same time we can also point out a relatively clear road for the development of campus e-commerce in the era of mobile Internet.