论文部分内容阅读
如今,微信这一新型的人际传播交流传播方式正在取代博客、微博等传统社交平台成为时下最热门的网络人际交流平台。微信不仅改变了人们交往的方式,也对商业传播产生重要影响。越来越多的商家开始瞄准微信进行品牌推广,微商便是对这一群体的称呼。本文从微信的传播优势入手,分析运用微信进行商业传播的具体策略,为旨在进行微信推广的商家提供建议和参考。
Today, weixin this new type of interpersonal communication is replacing the blog, microblogging and other traditional social platforms become the most popular network of people’s communication platform. WeChat has not only changed the way people interact, but also has an important impact on business communications. More and more businesses are beginning to target WeChat brand promotion, micro-business is the name of this group. This article starts with the advantage of WeChat’s communication, analyzes the specific strategy of using WeChat for commercial communication, and provides suggestions and references for businesses that are promoting WeChat.