“传媒是中国最后一个暴利行业!”几年前,就有人如此惊呼。近年来,随着中国平面媒体市场政策逐步宽松,专业纸媒也得到疯长,在汽车、钢铁、石化、计算机等专业领域,甚至包括新兴的物流等领域,都有众多纸媒。但是作为行业媒体境遇却截然不同,有的媒体年经营收入过亿,有的则生不如死,尴尬生存。如何看待当前专业纸媒体?新市场环境下的专业纸媒体如何谋发展? “The media is China’s last lucrative industry!” A few years ago, some people exclaimed. In recent years, with the gradual easing of the market in China’s print media market and the proliferation of professional paper media, there have been numerous paper media outlets in such specialized fields as automobile, steel, petrochemical, computer and even emerging logistics. However, the situation as an industry media is quite different. Some media companies have over 100 million yuan of operating income and others live off dead and embarrassed. How to treat the current professional paper media? New market environment, how to seek professional paper media development?