采用书面问卷的形式调查了合肥旅游形象的主要认知主体——外来游客对合肥旅游形象的感知和心理认同情况。分析表明,合肥尚没有形成一个鲜明、统一的旅游形象,现有的形象定位缺乏特色,游客的认同度较低。在此基础上,提出要树立和塑造合肥的地标区等对合肥旅游形象定位的4点建议。 He investigated the main cognitive subject of Hefei tourism image - the perception and psychological recognition of the tourist image of Hefei by foreign visitors in the form of a written questionnaire. Analysis shows that Hefei has yet to form a distinctive and unified tourism image, the existing image of the lack of positioning characteristics, tourists lower recognition. On this basis, we put forward four suggestions on how to establish and shape Hefei’s landmark areas, such as the positioning of Hefei’s tourism image.