目前农村消费者的玩具消费习惯还停留在路边摊的低档货上,他们不是不愿意购买高档货,而是没地方购买。如何更好开拓内销市场?把市场做强、做大、做细。近几年笔者一直走访在中国玩具市场第一线,从城市到农村,从商场/超市到学校门口的终端零售点,深入地了解了玩具从配送到零售的各个环节,发现从厂家到商家,大家的眼光基本都盯在城市消费者身上,农村市场鲜有人重视,城市里供孩子选择的玩具产品有数百种甚至上千种,可供农村孩子选择的,只有少得可怜的几十种便宜低质的产品。大家都认为农村消费水平落后,消费能力有限,这个不假,但我们忽略了近几年农村市场在快速增长,农村孩子也需要与城市孩子一样高品质的玩具产品。 At present, the consumption habits of rural consumers in toys still remain on the low side of street vendors. They are not reluctant to buy high-end goods but have no place to buy them. How to better develop the domestic market? The market is stronger, bigger, thinner. In recent years, I have been visiting the toy market in China first-line, from the city to the countryside, from the mall / supermarket to the retail outlets in front of the school, a thorough understanding of the toys from distribution to retail all aspects of discovery from manufacturers to businesses, Everyone’s eyes are basically on the city consumers, few people pay attention to the rural market, the city for children to choose from hundreds of products or even thousands of toys for rural children, only a select few pitiful Cheap low quality products. We all think that the rural consumption level is lagging behind and the spending power is limited. This is not true. However, we have neglected the rapid growth of the rural market in recent years. Rural children also need the same high quality toy products as urban children.