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飞速发展的移动互联网技术与人类持续增长的网络社交需求,是推动网络社交方式不断丰富和社交工具不断更新的动力和基础。微信作为一种新型的媒介工具,极大地改变了人类的交往方式、社会生活方式,微信无处不在,上班路上、等车途中、临睡之前等,随时可以看到人们拿着手机在玩微信。本文结合生态学与传播学的知识,从生态系统、生态环境、生态位等几个角度,分析微信的生存状态和成长过程,探索微信可持续发展的策略。
The rapid development of mobile Internet technology and human social network of growing social demand, is to promote the continuous enrichment of social networking and social tools constantly updated motivation and foundation. WeChat, as a new type of media tool, has greatly changed the way of human interaction, social lifestyles, WeChat is everywhere, to work on the road, waiting for the bus, before going to sleep, etc., can always see people holding a cell phone in the WeChat . Based on the knowledge of ecology and communication science, this article analyzes the existence and growth process of WeChat from the aspects of ecosystem, ecological environment and niche, and explores the strategies of WeChat sustainable development.