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在多元竞争态势下新华书店可以利用经济市场的发展特点,以及互联网的便捷,发展属于新华书店自己特色的营销模式,在传统的营销和创新营销中找到一个合适的位置,从而满足不同年龄段的人对新华书店营销的需求,为新华书店提高销售量,提高经济收益。基于此本文分析了多元竞争态势下新华书店的出路。
Xinhua Bookstore can take advantage of the development characteristics of the economic market and the convenience of the Internet in the multi-competitive environment to develop the marketing model that belongs to Xinhua Bookstore. It finds a suitable position in the traditional marketing and innovation marketing to meet the needs of different age groups The demand of Xinhua Bookstore marketing for Xinhua Bookstore to increase sales and increase economic returns. Based on this analysis of the situation of multiple competition Xinhua Bookstore way out.