文章结合《现代推销技术》课程的性质,紧密联系企业实际岗位人才需求,从教学方法改革为出发点,根据工作流程设置课程结构和课程内容,使学生转变为任务实施过程中的参与者,通过教学模式的创新、教学方法以及考核方法的改革达到高职人才培养目标。 Based on the nature of the course of “Modern Marketing Technology”, this paper, in close connection with the actual needs of talents in enterprises, starts from the reform of teaching methods and sets the course structure and curriculum content according to the workflow so as to transform the students into participants in the task implementation process. Model innovation, teaching methods and assessment methods to achieve the reform of higher vocational personnel training objectives.