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如今,模式越来越受到企业界的重视,它既充满魅力、诱惑,又可能令人迷惑。本刊认为,企业运营的主要模式可以分为商业模式、管理模式与营销模式。商业模式是企业总的发展与赢利模式,管理模式是保证商业模式落地和提高运营效益的方法体系,营销模式则是商业模式的核心手段与实现形式。同时,企业可根据自身资源要素及成功经验,总结出自己的模式。然而,对模式的片面理解及单纯的模式创新往往带来模式的空心化。因此,企业需要认真思考的问题是:如何掌握三种模式以及它们之间的辨证关系?如何凭模式的创新驱动以竞争制胜?对此,我们策划了本期专题,希望广大读者能够从中获益。
Today, the model is increasingly valued by the business community, it is full of charm, temptation, but also may be confusing. Journal believes that the main mode of business operations can be divided into business model, management and marketing model. The business model is the overall development and profit model of the enterprise. The management model is a system of methods to ensure that the business model is in place and the operating efficiency is improved. The marketing model is the core means and the realization mode of the business model. At the same time, enterprises can sum up their own patterns according to their own resource elements and successful experiences. However, a one-sided understanding of the model and a simple pattern of innovation often lead to hollowing out of the model. Therefore, the problem that enterprises need to seriously consider is: how to master the three modes and the dialectical relationship between them? How to win with competition driven by innovation of mode? In this regard, we have planned this special issue in the hope that readers will benefit from it .