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O2O(Online To Offline——从线上到线下)的概念已经热炒了一两年。从移动互联网到垂直电商,从团购到社交媒体,O2O的概念深入人心,并且在多个细分领域得到运用。阿里巴巴、腾讯、百度等互联网大佬的介入,更是引发了O2O市场的激烈竞争。如此种种,O2O似乎无孔不入,大有不谈O2O就已经落伍的感觉。当然,O2O也进入了汽车行业。
O2O (Online To Offline - from online to offline) concept has been hot for a year or two. From mobile internet to vertical e-commerce, from group buying to social media, the concept of O2O enjoys popularity among many segments. Alibaba, Tencent, Baidu and other Internet Gangster involvement, but also triggered a fierce competition in the O2O market. In this case, O2O seems to be pervasive, with a lot of talk about the feeling that O2O has become obsolete. Of course, O2O has also entered the automotive industry.