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从上世纪90年代至今,上海广告业的发展迅猛异常。据统计,1990年上海广告业完成经营额近107亿元人民币,首次突破百亿元,而2000年度调查显示:中国广告市场规模增至800亿元人民币,成为亚太地区增长最快的国家,其中上海的广告市场年度增长率为17%。新世纪以来,上海的广告营业额都在逐年递增,年度经营额达到150亿元人民币左右,上海已名副其实地成为驱动整个中国广告市场的“领头羊”,这一势头令业界刮目。上海广告业这一发展趋势,毋庸说是在重塑昔日辉煌。众所周知,上世纪初期,上海成为远东国际大都市,上海的广告业几乎与世界广告业同步发展,你在纽约街头所见到
From the 90s of last century up to now, the development of Shanghai’s advertising industry has been extremely rapid. According to statistics, in 1990, the advertising industry in Shanghai completed a turnover of nearly 10.7 billion yuan, exceeding 10 billion yuan for the first time. However, the survey in 2000 shows that the scale of the advertising market in China increased to 80 billion yuan, making it the fastest-growing country in the Asia-Pacific region Shanghai’s advertising market annual growth rate of 17%. Since the beginning of the new century, Shanghai’s advertising turnover has been increasing year by year with an annual turnover of about 15 billion yuan. Shanghai has truly become the “leader” in driving the entire Chinese advertising market. Shanghai’s advertising industry this trend, needless to say, is reshaping the old glory. As we all know, in the early 2000s, Shanghai became an international metropolis in the Far East. The advertising industry in Shanghai almost coincided with the global advertising industry. You saw it in the streets of New York.